The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands.
This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals.
So, let’s find out what makes the Beauty Shortlist Awards so important and which of our products took out the top spot.
What do the Beauty Shortlist Awards represent?
The Beauty Shortlist Awards have been around since 2012, and they shine an important light on natural, ethical and sustainable beauty brands with exceptional products. With 100% independent judging panels across the UK, Europe, USA and Australia, these awards are known for their integrity and transparency. They provide a level playing field for both global and emerging artisan brands, ensuring that only the most deserving products rise to the top.
For Founder's Formula, winning these awards is more than just recognition, it’s a validation of our mission to harness the power of Australian botanicals in scientifically backed, results-driven formulations. This achievement is a reflection of our unwavering commitment to creating potent, clean and clinically effective skincare.
A special mention goes to our Phyto-A+ Australian Native Tobacco Serum, which was awarded Editor’s Choice, a title reserved for standout products that demonstrate exceptional formulation, performance and innovation. This cutting-edge serum is truly remarkable, leveraging advanced bio-peptide technology to help deliver visible results in skin renewal, collagen production and overall radiance.
Our Founder’s Formula philosophy: blending science with the best of nature
At Founder's Formula, our approach is simple: start with nature, perfect with science. Founded by Dr Annie Holden, an economic anthropologist and passionate advocate for Australian botanicals, our brand is dedicated to crafting skincare that is both luxurious and highly effective.
We meticulously select the most potent wild-harvested and organic Australian botanicals, building each formulation around scientifically validated ingredients. Every product is designed to work with the skin, not against it, ensuring optimal absorption and effectiveness without irritation.
With sustainability at our core, we prioritise Indigenous sourcing partnerships and small-batch production to maintain the highest quality standards while supporting local communities.
Taking home gold: our 2025 Beauty Shortlist Award-winning formulations
Our award-winning products showcase the power of Australian botanicals paired with advanced science. Recognised at the 2025 Beauty Shortlist Awards, these formulas set new standards in skincare efficacy. Each formula has been carefully developed to optimise real, visible results, and we’re honoured to see them recognised on a global stage.
🏆 WINNER: Best moisturiser for mature skin – Wild Rosella Hydrating Moisturiser
Our deeply hydrating moisturiser is enriched with Wild Rosella extract, Kangaroo Flower and Macadamia oil, helping to deliver long-lasting hydration for up to 72 hours.
Clinically proven to help improve skin elasticity, reduce fine lines and enhance firmness, it helps provide an ultra-nourishing experience, designed to leave mature skin looking visibly plumper, healthier and more radiant. Shop our award-winning Wild Rosella Hydrating Moisturiser today.
🏆 WINNER: Best vitamin C serum – Wild-Harvested Australian Kakadu Plum Vitamin C Serum
Formulated with wild-harvested Kakadu Plum—one of the richest sources of Vitamin C on earth—this potent serum helps brighten skin, fade dark spots and boost collagen production.
With added Waratah Extract and Finger Lime Caviar, it enhances antioxidant protection against free radicals while promoting a smoother, more evenly toned complexion. Shop our award-winning Wild-Harvested Australian Kakadu Plum Vitamin C Serum today.
🏆 WINNER: Best eye serum (fatigue) – Native River Mint Eye Serum
Designed to depuff, brighten and hydrate the delicate eye area, this refreshing serum is powered by Native River Mint and Wild Orange Pearl. These powerful ingredients help increase microcirculation and strengthen capillaries, and in turn, help to visibly reduce dark circles and puffiness.
Infused with Tasmanian Mountain Pepper Berry and peptides, it helps provide a cooling sensation that may help revive tired eyes while delivering long-term skin benefits. Shop our award-winning Native River Mint Eye Serum today.
🏆 WINNER: Best cleansing oil – Macadamia Omega-7 Cleansing Oil
A luxurious yet lightweight cleansing oil, enriched with Macadamia Omega-7, Australian Sandalwood and Blue Cypress oils, this formula helps to effortlessly melt away makeup, sunscreen and impurities while nourishing the skin’s barrier.
Its rich concentration of natural squalene and phytosterols helps to ensure deep hydration and skin restoration, leaving the complexion feeling soft, balanced and refreshed after every use. Shop our award-winning Macadamia Omega-7 Cleansing Oil today.
🏆 WINNER: Editor’s Choice – Phyto-A+ Australian Native Tobacco Serum
This breakthrough serum features an innovative bio-peptide derived from Australian Native Tobacco, clinically proven to be four times more effective than retinol at stimulating collagen production.
It helps to reduce the count, volume and depth of wrinkles, minimise pores and enhance skin radiance by 47%, making it one of the most advanced plant-powered serums on the market. Shop our award-winning Phyto-A+ Australian Native Tobacco Serum today.
🏅 FINALIST: Lemon Myrtle BHA Refining Cleansing Oil
This clarifying cleansing oil was recognised for its ability to deeply cleanse while refining pores and balancing sebum production.
Infused with Lemon Myrtle, Kakadu Plum Oil and Salicylic Acid (BHA), it effectively reduces blackheads, prevents breakouts and promotes skin renewal, making it an ideal choice for acne-prone and congested skin. Shop our award-winning Lemon Myrtle BHA Refining Cleansing Oil today.
Sharing the spotlight with the best in beauty
It’s fair to say we’re in very good company. Winning these awards places Founder's Formula alongside some of the most esteemed brands in the beauty industry. We’re incredibly honoured to be recognised among names like Team Dr Joseph, Aya Skincare, Black Chicken Remedies and Hark & Zander, all of whom share our commitment to innovation and ethical skincare.
The future of skincare: our Founders Formula commitment to excellence
These awards reinforce our mission to continue leading the way in clean, clinical skincare powered by the best of Australian nature. At Founder's Formula, we’re not just formulating products—we’re pioneering the future of skincare, ensuring that every bottle delivers on its promise of transformative results.
We’re beyond grateful for this recognition and for the trust our customers place in us every day. Here’s to another year of innovation, sustainability and skin-loving science!
Experience the award-winning difference and shop our winning formulas today.