Beauty Wisdom

The 2025 Beauty Shortlist Awards have been announced, and we’re thrilled with the results! This year, Founder’s Formula has taken home six prestigious awards, including five wins—one being the coveted Editor’s Choice title—and Finalist recognition, solidifying our place among the world’s most innovative and effective natural skincare brands. This achievement is especially significant for us as an Australian brand. Being recognised on a global stage alongside some of the most renowned beauty and wellness brands highlights not only the efficacy of our formulations but also the power of Australian botanicals. So, let’s find out what makes the Beauty Shortlist Awards...

Skincare marketers love big numbers, particularly when it comes to active ingredients. Brands flaunt high-percentage Vitamin C serums, promising faster, stronger, more dramatic results. But is too much Vitamin C bad for you? The truth is, your skin can only absorb so much Vitamin C before it may lead to irritation, sensitivity, and even increased pigmentation. Instead of chasing the highest percentage, the real secret to glowing, healthy skin lies in absorption, stability and using the right formulation. Let’s break down why more isn’t always better—and what actually works. Why is Vitamin C so important for skin?  Vitamin C is...

When it comes to skincare ingredients, Australia has gifted the world some incredible botanical wonders. One of the most exciting? Kakadu Plum. This native fruit, often hailed as a superfood, has taken the beauty industry by storm for its extraordinary benefits for the skin.  But what makes it so special? Let’s explore the science, examine the benefits of Kakadu Plum skincare and discover why it deserves a place in your routine. What is Kakadu Plum? The Kakadu Plum (Terminalia ferdinandiana) is a small, green fruit native to northern Australia. It’s been used for centuries by Indigenous communities for its nutritional and medicinal...

If you have sensitive skin that flares up easily, we have just the ingredients to help. Tasmanian Mountain Pepper Berries have been used for centuries to soothe skin irritation and provide antioxidant skincare solutions. Today, clinical research supports this ancient wisdom and highlights their ability to reduce redness and inflammation. So how can you add Tasmanian Pepper Berry benefits to your daily skincare regime?  In this article, we’ll take you through the numerous Mountain Pepper Berry skin benefits and uses. We’ll explore its unique properties, look into the science behind its effectiveness and explain how incorporating our clinically formulated CALM...

I regularly find myself explaining to friends and customers that not all skin care ingredients are good for your skin. And the response is often 'well, if ingredients are not good for skin, then why would skin care companies use them?' Well, let me tell you why: 1. Fragrance. Human beings use our sense of smell as a first response to test the safety and/or desirability of anything - living or not living. I see this all the time when I give a friend one of my products, the first thing they do is smell it. But fragrance is a...

You will see that our Purslane and Commelina Gentle Balancing Toner includes a claim that Purslane promotes the pro-aging enzyme Telomerase which protects the cells' DNA repair function. Really? So how, exactly does it do this? Telomeres are little caps at the very ends of chromosomes that protect the internal areas of chromosomes. Every cell in our bodies is constantly renewed every seven to ten years, some cells more frequently. So why then are we not exactly the same every seven to ten years? The problem is that with every replication of our DNA, some fragments of the genes that...